With Google's search engine market dominance, people forget the positive impact Bing can bring in terms of relevant traffic and search results. Bing is like a hidden gem that can turbocharge your SEO and increase relevant traffic to your website.
While most marketers love working at Google, you can't afford to ignore Bing, the world's second-largest and most used search engine.
What is Bing SEO?
SEO for Bing involves optimizing a website to improve its online visibility and ranking job function email list in the Bing search engine results page index . Although Google still dominates the search space, Bing has the second-largest market share , bolstered by its parent company Microsoft. SEO for Bing includes various relevant strategies and techniques to adapt a marketer's requirements to Bing's search algorithm in order to increase website traffic and boost the chances of higher rankings in Bing's SERPs.
Importance and advantages of Bing SEO
In today's market, the Bing search engine improves a website's traffic, visibility, and overall ranking. Including Bing in your SEO activities brings a wide range of benefits.
Transparent ranking factor
The main advantage of incorporating Bing SEO is the transparency of its ranking factors. Compared to Google, Bing has more transparent ranking factors that marketers can access and optimize their Bing SEO efforts accordingly. Ranking variables are less obscure, and their rules are regularly reviewed to help you properly plan your next step.
Ideal for small businesses
For small and local businesses looking for the best solution, Bing can be a game-changing option. It helps both experienced marketers and beginners just starting out in digital marketing. With competition on Google at its peak, Bing makes it easy and simple to rank higher in the SERPs, and the cost of advertising is much lower than on Google.
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